It was a competition where people could share ideas for a branding concept that equally represents six partners. The six partners are nearby institutes on the old foundry site in Ingolstadt. They're creating a new hub for innovation and the future by the Danube. The aim was to create a strong branding strategy that shows how these institutes work together, considering their history and location.
I really liked the simplicity of black and white from my sketches, so I adopted it for the project.
The style of the icons is matched to the logo. The sharp corners and clear angles can also be found here.
You can use an interactive screen to select a building and see it light up in the 3D model. Additionally, you can access interesting details about the institutes on the screen.
Key information about each institute is presented using a form of data visualization. Furthermore, the topic of the 3D model is revisited in this context.
